Tools & Instruments
Internal Communications Review and Strategy Development
Practical “fire-fighting” interventions by professionals with profound experience in communication crisis management or workshops for company communications professionals on how to communicate with stakeholders during crisis.
Offered as a stand alone product. Please get in touch for details.
Below is a selection of tools and instruments we use to build a bespoke project for each client. We usually recommend to start with basic stakeholder mapping and issue materiality analysis. Please see our case studies for illustrations of how we combine instruments for different projects.
Change Management Programmes
Bespoke change management programmes to support any organisation developing new ways of stakeholder engagement.
Treat Your Employees as Stakeholders
A specialist workshop for managers responsible for employee engagement and communication.
Also offered as a stand alone product. Please get in touch for details.
Structured Stakeholder Dialogues
An approach to engage with stakeholders via a series of dialogue sessions. Issues raised at the session are collected and the company takes on the responsibility to develop action plans to address issues raised. Structured and audited dialogue reports are often prepared as a result of such engagement.
Stakeholder Engagement Training
Bespoke one day hands-on training programme preparing organisation’s senior managers to engage. Participants are trained on active listening and engagement skills, professional role playing actors are often invited for the managers to practice their engagement skills in a safe environment.
External Communications Review and Strategy Development
Such review is often performed to support company’s external stakeholder engagement initiatives if the need is identified in the initial stage.
Also offered as a stand alone product. Please get in touch for details.
Corporate Communication on Social Media–Workshop
A workshop on how to engage social media in communication with stakeholders.
Also offered as a stand alone product. Please get in touch for details.
Stakeholder Management Workshop
One to two days workshop for senior managers aiming to create awareness of the importance of gaining stakeholder insights for the successful development of the business. Participants leave the workshop with the first draft of their organisation’s stakeholder and issue map.
Also offered as a stand alone product. Please get in touch for details.
Internal Communications Review and Strategy Development
Such review is often performed to support company’s internal stakeholder (employees) engagement initiatives if the need is identified in the initial stage.
Also offered as a stand alone product. Please get in touch for details.
Stakeholder and Issue Mapping
A simple tool aiming to assist organisations in collecting information on issues, stakeholders and their attitudes in order to develop key messages, engagement approaches and plan action steps.
This is the recommended starting point for most of the stakeholder engagement projects.
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Stakeholder & Issue Map, template example
A simple tool aiming to assist organisations in collecting information on issues, stakeholders and their attitudes in order to develop key messages, engagement approaches and plan action steps.
Stakeholder
Sphere of Influence
Attitude
Key engagement
approach
Key
message
Next
action
Stakeholder 1
EU energy sector
Supportive/
hostile/neutral
Continue personal
engagement
To be defined
with the client
Invite for dialogue
Stakeholder 2
National
government, economic policy
Supportive/
hostile/neutral
Identify and engage with influencers; attempt personal engagement
To be defined
with the client
Attempt to organise a meeting to explain about the concept of dialogue
Stakeholder & Issue Materiality Matrix
An approach that helps organisations prioritise issues and resources for active stakeholder engagement
This is the recommended starting point for most of the stakeholder engagement projects.
Issue
B
Issue
A
Issue
D
Issue
H
Issue
F
Issue
C
Issue
E
Level of Interest to Stakeholders
Low
High
Low
Current or potential impact on the Group
High
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Contact Us
Luiz A. Heeren, Managing Partner
+(55) 21 99775 1002
+(55) 21 3325 1808
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