Routes-To-Market (RTM) covers the customer facing part
of the product supply chain.
Simplistcally, RTM methodology covers a set of processes, fit for your business and product category, that determines your sales volume, your ability to deliver the proper levels of customer service in a cost-effective manner and your success at securing retail attention and space for your products.
RTM methodology is proven to align marketing, sales and distribution in your company, including allocation and optimisation of your investment in each of these areas.
The comprehensive and powerful methodology covers the following processes:
- Order taking, order processing and payment
- Trade Terms and Conditions: price, margin and credit
- Product delivery
- Finished product inventory management
- Finished product quality assurance
- Customer management
- Sales and Distribution staff management and training
- Full process integration
Take a moment and have a look at your current business through a typical RTM lens, and answer the questions with a yes or no:Click here to download a detailed RTM process and relevant case Studies »
To date, our partners have successfully completed 31
RTM projects over 36 countries worldwide.
InReach has the first-hand experience and expertise to help you think through, strategise and implement the optimal RTM approach for your business.
We typically engage with you on 3 possible levels:
For this service, contact our specialist partners: